Study Puts Activision First for 2007

[Tami]

Activision Ranks #1 U.S. Console and Handheld Publisher for Calendar 2007, According to NPD

SANTA MONICA, Calif., Jan 18, 2008) - [url=\"http://www.activision.com\"]Activision[/url], Inc. (Nasdaq:ATVI) was the #1 U.S. console and handheld publisher for calendar 2007, according to The NPD Group. The company increased its market share for the year to a record 17.7%, a 7.2% increase over the same period last year. Additionally, Guitar Hero was the #1 best-selling franchise in the U.S. for the full calendar year and Guitar Hero III: Legends of Rock, which was released on October 28, was the #1 title across all platforms in both units and dollars, according to The NPD Group.

For the month of December, Guitar Hero® III: Legends of Rock and Call of Duty 4TM: Modern WarfareTM were the #1 and #3 best-selling titles respectively in dollars across all platforms, according to The NPD Group.

Robert Kotick, Chairman and CEO, Activision, Inc., commented, "For the first time in our history, we were the #1 U.S. publisher for the calendar year. We are well on our way to delivering sixteen years of record revenue growth and by far our most profitable year ever."

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's [url=\"http://www.activision.com\"]website[/url].