The Best Web Marketing Checklist for the Home Page
Posted: Sun Sep 28, 2008 12:35 am
The Best Web Marketing Checklist for the Home Page
Article Written By: Stoney deGeyter
What this is about: This list covers just a couple of points relevant specifically to a website's home page to assure that specific and necessary functions of the page are met.
Why this is important: The home page is often the single largest entry-point. It is the page that gives the visitor the sense of who you are and what they can expect. Go wrong here and it can be all over before it begins.
What to look for:
* No splash page: Just get to the content, don't bore your visitors with a "clever" splash page that just wastes their time.
* Instant page identification: Make sure the visitor knows they've landed on your home page. This should be obvious.
* Provides overview of site: It is the job of the home page to provide a quick overview of who you are, what you do and what the visitor will find... and then lead them to it.
* Site purpose is clear: Make sure you clearly outline the purpose of the site and why the visitor needs to be there.
* Robot meta: NOODP,NOYDIR: Add this robots meta tag to the home page to prevent the engines from using whatever title and description are found in your Yahoo and DMOZ directory listings.
[b]About The Author:[/b]
Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog.
Article Written By: Stoney deGeyter
What this is about: This list covers just a couple of points relevant specifically to a website's home page to assure that specific and necessary functions of the page are met.
Why this is important: The home page is often the single largest entry-point. It is the page that gives the visitor the sense of who you are and what they can expect. Go wrong here and it can be all over before it begins.
What to look for:
* No splash page: Just get to the content, don't bore your visitors with a "clever" splash page that just wastes their time.
* Instant page identification: Make sure the visitor knows they've landed on your home page. This should be obvious.
* Provides overview of site: It is the job of the home page to provide a quick overview of who you are, what you do and what the visitor will find... and then lead them to it.
* Site purpose is clear: Make sure you clearly outline the purpose of the site and why the visitor needs to be there.
* Robot meta: NOODP,NOYDIR: Add this robots meta tag to the home page to prevent the engines from using whatever title and description are found in your Yahoo and DMOZ directory listings.
[b]About The Author:[/b]
Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog.