Computer and Video games get new rating

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A new video game rating category, E10+ (Everyone 10 and older), was introduced today by the Entertainment Software Rating Board (ESRB), to help consumers more easily differentiate between games that have content appropriate for the whole family and games that are suitable for ages 10 and older.

The ESRB is a non-profit, self-regulatory body established in 1994. ESRB independently applies ratings, enforces advertising guidelines, and helps ensure responsible online privacy practices for the interactive entertainment software industry.

Patricia Vance, president of ESRB said,

\"The content of computer and video games continues to advance in terms of sophistication, complexity, and graphic quality. Given this evolution, the new E10+ rating category will provide consumers, particularly parents, with more precise guidance on the age appropriateness of certain titles, fulfilling our goal of helping ensure that the right games are selected for their children and families.\"

Vance added that the ESRB consulted numerous child development experts and academicians in creating the E10+ category and found broad agreement with its introduction and the theory underlying it.

Game titles that carry the E10+ rating might contain moderate amounts of cartoon, fantasy or mild violence, mild language and/or minimal suggestive themes. Games appropriate for all ages will continue to receive an E (Everyone) rating.

[url=\"http://www.esrb.org/esrbratings_guide.asp\"]ESRB rating guide[/url]
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