Activision Expands with new licensing agreement!

[Josh]

PRESS RELEASE
[b]
Activision Expands Alliance Through New Licensing Agreement With Marvel
[/b]
Activision Granted Exclusive Rights to Develop and Publish Non-Persistent Role Playing Game for Console and PC Based on the Collective Universe of Marvel's Super Hero Characters

[b]SANTA MONICA, Calif. and NEW YORK, July 29, 2005:[/b] Activision, Inc. (Nasdaq: ATVI) extends license with Marvel Enterprises (NYSE: MVL) to expand their long-term, broad-based strategic alliance through an additional license agreement for a non-persistent role playing game (RPG).

Under the terms of the deal Activision is granted the exclusive rights to develop and publish cross property non-persistent role playing games (RPG) that utilize a broad, "ensemble cast" of characters from the Marvel Universe. The agreement, expected to further strengthen Activision's leadership position in the Super Hero genre, covers both the console and PC arenas. The first game under the new agreement is expected to be released in fiscal 2007.

"We are proud of the success we have had with games based on the Marvel licenses," states Ron Doornink, Chairman, Activision Publishing, Inc. "This agreement further strengthens and helps to solidify our position as the number one publisher of Super Hero games."

Ames Kirshen, Vice President of Interactive at Marvel Enterprises said, "We have had tremendous success with Activision through the licensing of individual characters and groups such as Spider-Man, X-Men and Fantastic Four. Rather than focusing on just one character, this unique license enables Activision to develop role playing games that tap a broader base of characters from Marvel's expansive universe. We look forward to an even more successful future with Activision."