Guitar Hero® Franchise Surpasses $1 Billion

[Tami]

Guitar Hero® Franchise Surpasses $1 Billion in North America in Record 26 Months, According to the NPD Group

Calendar Year North American Retail Sales for Guitar Hero® III: Legends of RockTM Set New Industry Record


SANTA MONICA, Calif., Jan 21, 2008: Activision, Inc. (Nasdaq:ATVI) today announced that the Guitar Hero® franchise has set an industry record, surpassing $1 billion in North American retail sales in just 26 months, according to The NPD Group.

Additionally, Guitar Hero® III: Legends of RockTM was the #1 title in units and dollars for calendar year 2007, making it the #1 best-selling video game of all time in a single calendar year.

Since its initial release in fall 2005, the Guitar Hero franchise has sold in excess of 14 million units in North America alone, according to The NPD Group. In 10 weeks since the game's launch, consumers have already downloaded more than five million songs.

"Guitar Hero is one of the biggest brands and one of the most powerful distribution platforms in all of entertainment today," said Michael Griffith, President and Chief Executive Officer, Activision Publishing, Inc. "Guitar Hero's popularity with broad audiences is a confirmation that video games have become a true mass medium."

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.