Production Road Open For Business

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Digital Artist Management (DAM) Blazes New Development Model For Entertainment Companies Seeking Global Development Resources

New Production Road Division Will Manage Creation of High-Quality Digital Entertainment for Film, TV, Video Game and New Media Companies

LOS ANGELES - Jan. 29, 2008 - [url=\"http://www.digitalartistmanagement.com\"]Digital Artist Management Inc.[/url] (DAM), the premier staffing and recruiting agency for interactive entertainment, has launched a full service production studio, [url=\"http://www.productionroad.com\"]Production Road[/url]. The studio will produce, direct, supervise and manage the development of high-quality digital entertainment through a worldwide network of more than 100 top-tier global development studios.

Production Road is currently working with video games, visual effects, broadcast television and animation studios throughout North America to customize development solutions that will meet their desired needs. Production Road manages the entire process from initial concept to final delivery. Our award winning staff and external global network of development studios can be brought into projects at any point of development to produce anything from individual assets to the completion of a full product lifecycle.

The company is strategically positioned to ensure the highest quality deliverables on time and within budget by situating its core team of multi-lingual producers and technical directors onsite with its clients and global development studios.

“Our innovative approach to project management allows Production Road to be more creative, agile and scalable - which to a client means better, faster and much more cost effective development,” said Andy Cheren, President, Production Road. “Our multi-lingual team of Producers, Technical Directors and IT Staff create a framework for the best developers and production studios in the world to design, develop or collaborate on all aspects of any project.”

Production Road's creative management and product development services are currently being used on a variety of projects. The core team is actively engaged in the development of cutting edge visual effects for a high profile live-action feature film. Additionally, the company is overseeing the creation of next-generation video game properties, virtual online communities and television commercials.

By leveraging the business and production experience of its founders and the excellent reputation and extensive database of DAM, Production Road earns instant credibility as the one-stop shop for the digital entertainment industry.