The Best Web Marketing Checklist for Browser Issues

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The Best Web Marketing Checklist for Browser Issues

Article Written By: Stoney deGeyter

What this is about: This list covers a handful of browser functionality and compatibility issues, as well as user interface with the site via the browser.

Why this is important: The browser is (obviously) what we use to view websites. The goal is to give the visitor the best browsing experience possible, but we have to keep in mind that not all browsers are the same. We must make sure to accommodate different users, ensuring that they get the most value out of the site possible.

What to look for:

* Visible address bar: Make sure the browser's address bar is always visible to allow the visitor to know what site and page they are on.
* Fully functional navigation tools: Don't take away the users ability to maneuver the site using the browser's navigational buttons (back, forward, view source, etc.)
* Visible status bar: Don't take away the status bar at the bottom of the browser. Information here can be valuable to the user.
* Site works in multiple browsers: Make sure the site functions properly across multiple browsers and various platforms.
* No browser hi-jacking: When visitors click a link, don't hijack their browser by opening new windows that automatically resize. Let the visitor control how they want links to open.

About the Author:
Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog.