The Best Web Marketing Checklist for Login and My Account Pages

[Tami]

The Best Web Marketing Checklist for Login and My Account Pages

Article Written By: Stoney deGeyter

What this is about: The list covers items that have to do with the process of logging into or accessing "my account" pages, and the information found on those pages.

Why this is important: Ensuring visitors can easily login and find the information they need is essential to providing a good customer experience. Since this is your engaged audience you want to make sure that you can keep them engaged without additional frustrations.

What to look for:

* Easy to find login access: Logging in should be easy. Either a link or a login form should be readily available from any page.
* Use security protocols: Keep necessary information secure at all times.
* Provide security assurances: Make sure visitors know that their information is secure by providing necessary security assurances.
* Link for new registrations: If visitor is new, be sure to provide a link that allows them to register for full access.
* Outline account benefits: Outline the benefits of registering to all potential new registrants.
* Reclaim lost password option: Provide an option for visitors to reclaim forgotten passwords.
* "Remember me" option: Allow visitors to stay logged in for a certain period of time without having to re-input their information.
* Link to privacy policy: Link to company's privacy policies.
* Logged-in status is clear: Provide a clear indication of the visitors login status.
* Account info change access: Provide options for users to change their account information, including passwords, addresses and other relevant information.
* Confirmation of change info: When information is changed, be sure to follow that with a confirmation of the new information.
* Links to financial info: E-commerce sites should provide links to shoppers financial and order information.
o Transaction history: Show a complete record of all shopper's transactions.
o Invoices: Link to all past invoices and orders with complete order information.
o Balances: Show balances, if relevant, including amounts due and/or credits.
o Payment methods: Allow shoppers to change their payment information and/or default payment information.
* Choose method of delivery: Certain purchases can be delivered multiple ways, provide various delivery options.
o Text email
o HTML email
o Snail mail
o Overnight
o Etc.

[b]About the Author:[/b]
Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog.