Peanut Labs and Nexon Announce Teen Survey

[Tami]

Peanut Labs, the leading provider of social media market research and monetization services, today announced a partnership with Nexon America, the trailblazing publisher of online gaming and massively multiplayer online (MMO) titles, to conduct surveys of online teens.

During a three-month period, respondents are being recruited into Peanut Labs’ social media sample group through Nexon’s library of online games, including the world-famous franchise MapleStory, the fantasy title Mabinogi, and the fast-paced first-person shooter Combat Arms. Participants will receive credits that can be redeemed within the in-game NX shops in Nexon‘s game titles. Currently, over 200 million social gamers and users of social networks can earn virtual goods and credits by participating in Peanut Labs surveys and alternate-monetization offers.

The survey group promises to provide in-depth insight into trends and preferences among teenagers, a demographic group coveted by the top research firms, including Ipsos, Kantar, and Nielsen, which turn to Peanut Labs for over 70% of all social media sampling.

“There is huge demand for insight into teens’ behavior,” said Sean Case, Senior Vice President of Peanut Labs. “Now that Facebook has embraced Peanut Labs surveys as a means of earning Facebook Credits virtual currency, we have unrivaled access to learn what teens want. Partnering with Nexon further extends our reach to teens who play the hottest social games and MMOs.”

“Our gamers enjoy taking Peanut Labs’ surveys in our free-to-play online games. Given Peanut Labs’ experience and the user-friendly nature of their surveys, we know that this survey panel will help us learn much more about what our users want — both online and offline,” said Won Il Sue, Nexon America’s Vice President of Business Development.