Macromedia Announces FlashPaper 2

[Tami]

Macromedia Announces FlashPaper 2; New Release Converts Any Document to Flash and PDF Formats

SAN FRANCISCO--(BUSINESS WIRE)--July 19, 2004--Macromedia (Nasdaq:MACR) today announced Macromedia® FlashPaper(tm) 2, the simplest way to convert printable files into universally sharable electronic documents. Macromedia FlashPaper 2 enables leading desktop applications to create documents that can be instantly viewed within any web browser. For off-line archiving and e-mail distribution of electronic documents, FlashPaper 2 also supports the standard Adobe PDF file format. FlashPaper 2 is included with Contribute(tm) 3 (announced today, see separate release) on Windows and Mac OS X, and is a component of the new Macromedia Web Publishing System (announced today, see separate release). Single licenses of FlashPaper 2 will also be available as a standalone product for Windows for only $79. For more information, or to download a preview version, visit [url=\"http://www.macromedia.com/go/flashpaper/\"]http://www.macromedia.com/go/flashpaper/[/url].


\"Macromedia FlashPaper 2 provides a unique solution for knowledge workers and web professionals who want to display documents online,\" said Erik Larson, director of product management, Macromedia. \"FlashPaper documents load instantly inside a web browser, delighting content creators and web visitors alike.\"

FlashPaper 2 creates documents that display online by leveraging the ubiquity of Flash Player, which ensures it can be immediately experienced by more than half a billion web users. This means FlashPaper documents open in less than a second directly in web browsers.

\"FlashPaper 2 lets me offer clients a simple and effective way to distribute all their documents. Users who can select, copy, and search online documents become more involved and active than traditional readers,\" said Phillip Kerman, Flash programmer and book author. \"There are definitely alternatives, but nothing that leverages Macromedia Flash and offers as much customization as FlashPaper.\"

FlashPaper 2 provides one-click generation of web-friendly Flash(tm) format documents that can be published using web-editing tools including Macromedia Contribute, Dreamweaver®, or any HTML editor. This new version creates Flash documents that include integrated support for text search and selection, hyperlinks, and bookmarks. FlashPaper integrates with all Microsoft Office products on Windows to enable intuitive creation of both Flash and PDF files from a simple in-product menu.

FlashPaper documents can be integrated into any existing website, Flash project, Macromedia Breeze(tm) presentation, or Macromedia Breeze Live meeting.

Pricing and Availability

A preview release of Macromedia FlashPaper 2 is available today at [url=\"http://www.macromedia.com/go/flashpaper/\"]http://www.macromedia.com/go/flashpaper/[/url]. FlashPaper 2 is expected to ship for Windows in English, French, German, Italian, Japanese, Korean, and Spanish worldwide in August. Pricing is $79 for one seat and $699 for a 10-pack. FlashPaper 2 also ships with every version of Contribute 3. Volume discounts and government and education licensing is also available.

About Macromedia

Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences -- on the Internet, on fixed media, on wireless, and on digital devices.

Macromedia, the Macromedia logo, Macromedia FlashPaper, Macromedia Flash, Macromedia Contribute, Dreamweaver, and Macromedia Breeze are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.

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