Designing Your Company Logo for a Purpose

[Tami]

Designing Your Company Logo for a Purpose

By Stoney De Geyter

What this is about:

This list contains a few items that pertain to site logo, how it's placed and its functional implementation.

Why this is important:

The logo lends directly to brand identity and site identification. It also creates a certain element of appeal and professionalism in the mind of the visitor. It holds an important role in visitor assurance and navigation.

What to look for:


• Displays company name clearly: Your company name should not be lost in the logo. Eliminate unnecessary eye-candy so company name is proudly displayed.

• Isn't hidden among clutter: Don't clutter up your top navigation to the point that the logo is lost in the mess. Make sure it stands out from the rest of the header info.

• Links to home page: Logo should always link to the home page. Even if you have a "home" navigational link many users attempt to click the logo first.

• Unique and original: Make sure your logo isn't copied or near-duplicated from others. Create one that is original and unique to you alone.

• Use tag line consistently across site: If you don't have a tag line, make one and use it wherever your logo is displayed.

[b]About the Author: [/b]
Stoney deGeyter is president of [url=\"http://www.PolePositionMarketing.com\"]Pole Position Marketing[/url], a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the [url=\"http://www.eMarketingPerformance.com\"]E-Marketing Performance[/url] marketing blog.