Guitar Hero® Announces Fall Lineup

[Tami]

--Innovative DJ Hero Game Expected To Transform How Consumers Engage with Music --New Guitar Hero 5, DJ Hero and Band Hero Expand the Category with Fun-to-Play Experiences and Innovative New Technologies and Features --Fall Slate Delivers Largest Variety of Music and Hottest Artists



SANTA MONICA, Calif., May 7, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- Activision Publishing, Inc. (Nasdaq: ATVI) is set to once again revolutionize how consumers interact with music by releasing three new titles this fall - DJ Hero(tm), Guitar Hero® 5 and Band Hero(tm) - that will redefine the company's popular music gaming platform. The slate will transform the way consumers enjoy and engage with music by offering the largest variety of music genres, innovative technologies and new social entertainment experiences for existing fans and millions of new consumers who previously have not joined Guitar Hero's global community of fans.

-- The company's groundbreaking DJ Hero expands Guitar Hero's
signature social gaming to all-new consumers with the addition of
diverse music genres including hip-hop, R&B, Motown, electronica and
dance. Introducing an all-new innovative turntable controller, DJ Hero
transforms players into DJs who rule the club scene by creating original
mixes of popular songs and music from the world's most exciting
artists and DJs.

-- Letting fans continue to fulfill their rock fantasies, Guitar Hero 5
features the hottest rock and roll artists today as well as classic rock
bands and gives players an unprecedented level of control over the way
they play the game with the ability to drop in and out of songs and
change band members, instruments and difficulty levels on the fly.

-- The franchises' first E10+ rated console game, Band Hero delivers
an exciting music collection featuring top-40 hits designed to expand
the appeal to a broad family audience who can play together on the
guitar, drums, bass and microphone and experience a new genre of music.
The game builds upon Guitar Hero's easy-to-play,
difficult-to-master signature gameplay and allows novice players and
expert fans to join together on their favorite songs.


"Guitar Hero has made music social again and has become one of the most popular ways to experience music," said Dan Rosensweig, President and Chief Executive Officer of the Guitar Hero franchise. "Today's fans enjoy a variety of music and are looking for more ways to engage with their favorite songs, artists and fellow fans. These games will let them listen, participate and socialize with music in ways they have never been able to before."