Lexar Introduces PowerToGo

[Tami]

Lexar Introduces PowerToGo - A Portable Working Environment to Increase Mobility For Its USB Flash Drive Line

New Offer Makes it Possible to Take Applications, Web Surfing Preferences and Multimedia On The Go

Lexar Media, Inc. (NASDAQ: LEXR), a leader in advanced digital media and accessories today at the 2006 Consumer and Electronics Show (CES) announced its plans to incorporate PowerToGo into its line of JumpDrive products, creating a portable working environment for its USB flash drive customers. PowerToGo will enable users to install and run most standard Windows applications from their Lexar JumpDrive. Using a customized solution provided by Ceedo Technologies Ltd., PowerToGo is being developed with an open standard. Lexar\'s Smart USB flash drive technology will be compatible with most consumer and electronic mobile devices as well as corporate computing environments.

Ideal for traveling executives, students, tech savvy consumers, small business owners or anyone who wants fast, easy access to their familiar PC environment, Lexar\'s PowerToGo will be truly portable. Simple, familiar interfaces will allow customers to run applications, carry browser favorites and personal profiles, web-surfing preferences, and instant messenger from any Windows-Based PC anywhere they go. By saving and storing personal PC settings applications and files directly on their JumpDrive, users can carry pictures, music, documents, presentations or client files with them to any PC and run their own virtual computing environment. PowerToGo will also provide the security of a private session: users can work with their files or surf the web and then simply unplug the JumpDrive safely, knowing that no trace will be left behind. Whether at a friend\'s house, the office, at an Internet café, airport terminal, or public library, this portable, personal, private tool will give users the ability to carry their data and applications in their pocket and use it whenever and wherever.

\"Lexar has always looked beyond storage when developing its line of USB flash drives, understanding the vast potentials the USB technology is capable of offering consumers. PowerToGo reflects Lexar\'s continued commitment to providing customers with valuable functionality when using their USB flash drive,\" Steffen Hellmold, Vice President and General Manager USB flash drive & OEM Products business unit, Lexar. \"Unlike some competing solutions that are using proprietary solutions requiring software developers to maintain a separate code base for this platform, our solution will empower customers to use most of their Windows standard applications on the go.\"

Update

If you already own a Lexar JumpDrive you\'ll be able to download PowerToGo in July. The basic program with a 90-day trial of Windows standard apps is free; an upgrade to PowerToGo Plus with unlimited use of Windows standard apps will run you $29.99usd. If you don\'t have a Lexar drive but still want to try out PowerToGo, you can download Ceedo\'s version from their web site.