Vodafone Live! Deal

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PRESS RELEASE
Gamer.tv Live! On Vodafone

GAMER.TV LAUNCHES 3G MOBILE VIDEO CONTENT WITH VODAFONE NETHERLANDS

London 5th July 2005: Vodafone Live! customers in the Netherlands can now access Gamer.tv video content on their mobile phone. The service went live this week only seven days after signing the agreement.

Dutch gamers can stream video clips about the latest video games from around the world, directly to their mobile phones. The videos will be updated every weekday and include video game reviews and previews ranging from one and a half to three minutes in length.

From a menu on their phone, Vodafone Live! customers can select the individual video clips that most appeal to them. The videos are priced at €0.25 each.

'The key to our successes is matching the right content with the media, rather than simply rehashing back catalogue TV content.' said Barnabas Cleave, Business Development Manager, Gamer.tv. 'As we've found from our UK, Australia & New Zealand launches, gamers are keen to get quality information about games on the go.'

Video Clips have been made possible by Vodafone Netherlands high-speed 3G mobile service, which enables mobile phones to play the clips as they're being streamed. This means the clips don't take up any storage space on the phone.

About Gamer.tv
Gamer.tv combines the world's most powerful communication media - television, mobile and web - to deliver cutting edge TV programmes, mobile video clips and online content.

Gamer.tv operates highly successful video services with mobile operators around the world and is the creator and leading producer of Mobile Game Trailers for the world's leading mobile game publishers.

Gamer.tv programmes are broadcast across Europe, North America and Asia including Bravo, Nickelodeon, Fox and the Discovery Channel. The company is a joint venture between TWI, the TV arm of the IMG group of companies and PCCW, one of Asia's leading telecommunications companies.