Eurogamer

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PRESS RELEASE
25th July 2005

Eurogamer registers with ABC ELECTRONIC

Eurogamer has registered with ABC ELECTRONIC, committing to have its traffic figures independently verified to industry agreed standards, as set by JICWEBS*.

ABC ELECTRONIC audited data provides the online media industry with a trusted and robust currency on which media space can be bought and sold, and delivers to the market independent assurance that a website is attracting the size of audience it claims.

Rupert Loman, Director of Operations of Eurogamer Network Limited comments:
"We've registered with ABC ELECTRONIC so that advertisers can market their products with Eurogamer with absolute confidence in our readership figures. The time has come for a single, independently-verified traffic measurement and we hope that the other games sites will follow our lead to help further increase the credibility of the online advertising sector for the benefit of all."

Richard Foan, Managing Director of ABC ELECTRONIC comments:
"We are extremely pleased to welcome Eurogamer into registration, and look forward to the announcement of its first independently audited traffic figures. As more sites commit to delivering accountability and transparency by having their traffic figures audited, the online media industry can continue to secure a larger share of marketing spend."